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Marketing the Smart Grid (Subscription)


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Executive Summary for Marketing the Smart Grid
Marketing the Smart Grid - The smart grid continues to dominate forward strategic planning in the electricity and energy industries. The dominant narrative in this area, posited by central government and electricity industries, has been to a series of aligned benefits: what is good for the environment is good for consumers and is also good for utilities.
This has been challenged, first by a pause that has come about during the recent recession and second, as the pace of smart grid development picks up again, by counter-narratives that have advanced both alternative solutions to climate change as well as different ways of delivering smart grid.
The latter remains the most significant theme affecting development of the utility business over the next two decades. However, it is increasingly being challenged by non-renewable alternative energy sources as well as an emerging storage sector and consumer dissent.
Companies committed to developing strategy in this area need now to be thinking much more widely, as this report argues.
Key features of this report
• Business and consumer perspectives of the smart grid.
• Recent developments and hot spots for the future.
• Strategic opportunities for utilities.
• Regional opportunities for companies in smart grid technology and infrastructure.
• Key developments in the US, Europe and Asia/Pacific regions.
Report Details
Report Title
Marketing the Smart Grid
Report Subtitle
Investment opportunities, experience gained and lessons learnt
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